I guess that clarification of what model based testing is, is important. I was thinking I build a model of the system from some aspect and model the testing to that model.
Often that is just a mental model in my head, I could model a check-out flow from a UX perspective, my model could be based on what makes me happy when I buy things and then model testing around that.
That exact same checkout flow I could create a model based on conversion rates and use a different test model to cover that.
Often I may use a tour test of an application to build out models of the system, for example I may end up with at least 3 different models, a feature model, a risk model and a view model and then decide on test approach for all the models if deemed of value.
I did encounter the link with UML and model based testing before but that seemed like something else.